Galaxy A Series Fun Mode Reaches 2.5 Billion Uses Milestone – Samsung Newsroom U.K.

More out-of-this-world photography experiences come with the Snap Inc. Camera Kit
Galaxy A series

Samsung Electronics revealed that Fun Mode[1]a feature that integrates Snapchat’s AR lenses[2] in Galaxy A series camera app[3]has been used more than 2.5 billion times[4] since it was first released in 2021.

With Fun Mode, Galaxy A series users can take photos and videos from the device’s camera app, using fun and quirky lenses to create funny and unique content at any time to share with friends or upload to social media.

Fun Mode is the result of Samsung and Snap’s philosophy of using the latest technology to deliver enjoyable camera experiences. This mode is powered by Snap’s Camera Kit, allowing businesses and developers to bring the power of Snap’s augmented reality to their own apps. Now, Fun Mode has also been extended to Galaxy F and M series devices.[5].

Galaxy users are constantly looking for new ways to express their creativity”, says Woncheol Chai, executive vice president and director of the MX Business Experience Planning Team at Samsung Electronics. “Samsung is constantly innovating to empower users to do more of what they love. That’s why we continue to grow our partnership with Snap, one of the largest and most creative augmented reality platforms, so we can explore new enhancements and bring one of the best camera experiences to more users.”.

In addition to the Galaxy A series, Samsung has also brought its camera capabilities to the Snapchat app on flagship Galaxy devices, allowing users to enjoy better resolution, along with innovative features like super night super zoom, to that can capture impressive, high-quality content.

[1] Availability of Fun Mode may vary depending on device and region.
[2] Snapchat is a trademark of Snap Inc. Availability of Snapchat AR Lenses may vary by device and region.
[3] Available on select Galaxy A models.
[4] Source: Snap Inc. internal data (March 15, 2021 – August 22, 2022).
[5] Available on select Galaxy M and F models.

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